Wednesday, 9 November 2011

Piccadilly Circus from Piccadilly Station.

 It's said that good things come to those who wait, or in the case of nails inc, good things come to those who buy Glamour, Diet Coke, Special K or even Dove deodorant. Now don't get me wrong I'm all for a good freebie, hence my frantic dash to catch my train after spending one too many of my four spare minutes until my trains departure deliberating over which colour varnish Glamour were giving away would fill some sort of void in my rapidly expanding nail varnish repertoire...

 But I can't help but feel that this may be one give away too many for nails inc. I have never bought a polish from there so I don't know much about them but after dutifully painting my nails once I had gotten home and being more than impressed with the smooth application and a glossy finish that required no topcoat I decided to conduct a little research into the brand I knew very little about. 

 The first thing that surprised me was the price points, now I am no stranger to an obscenely priced polish and thought nothing of handing over the £17.50 required for the Chanel Le Vernis in Peridot, but £11 for an easily dupe-able greige in uninspiring packaging? It just doesn't figure. Part of me wonders if it will be worth spending that £11 or just waiting for the next collaboration (read: giveaway) with a brand that nails inc feels its target audience can really relate to... red nail varnish give away with your monthly Tampax, anyone?

One thing that did catch my eye on the website though was the Gossip Girl "special effects" varnishes... in particular the Blair collection, consisting of two varnishes designed to be layered to create different effects, quite similar to the concept of Andrea Fullerton Trio Polishes. At this point I was getting rather stressed out with the functionality of the website and so decided to add the Blair collection to the checkout to see just how stressful that part was...

 The checkout section was a plethora of free nails inc booty! So, lets get this straight, I've just got my free polish from Glamour, I happen to have bought and read InStyle this month - so I'm going to use their promotional code to claim yet another free polish at the checkout, I'm about to buy my Gossip Girl set for £20... no, wait, REWARD PRICE of £18. (A reward for what exactly?) Okaaay... but now I'm being courted to spend another £22 to qualify for "FREE delivery" and lets not forget my "amazing free gift!" which judging by the small attached picture, seems to consist of some form of cream, three nail polishes and a nail file. This is on top of the three give aways with Dove, Special K and Diet Coke in the past year. I think I'm exhausted.

 I know a lot of people who LOVE nails inc, won't use anything but their polishes and probably think I sound outrageously ungrateful but for me I can't see the benefit of spending the £6 extra than I would on say a Models Own polish and a bottle of Seche Vite to see me through the days I need abit of extra gloss that cheaper brands sometimes can't give, as from what i can see it hasn't been too difficult in the past to build up a hefty nails inc collection without having to spend more than your daily bottle of diet coke.

 So until the next freebie and arrival of my Gossip Girl nails inc haul, here are my Piccadilly Circus swatches sans topcoat...


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